Effective Date: 15 June 2025
TrendM Clothing – www.trendm.co.za
TrendM Clothing (“TrendM,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”). This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website (www.trendm.co.za) or interact with us.
By accessing or using our website, you agree to the terms of this Privacy Policy.
1. Information We Collect
We may collect and process the following types of personal information:
- Identity Information: Name, surname, date of birth.
- Contact Information: Email address, phone number, physical address.
- Payment Information: Billing details, payment card information (processed securely by third-party payment providers).
- Technical Information: IP address, browser type, operating system, device identifiers, and website usage data (via cookies and similar technologies).
- Account Information: Login details, order history, and preferences.
2. How We Collect Personal Information
We collect personal information in the following ways:
- When you create an account or place an order.
- When you sign up for newsletters or marketing.
- When you interact with our website, social media, or customer service.
- Automatically through cookies and analytics tools when you browse our site.
3. Purpose of Collection and Use of Personal Information
We use your personal information to:
- Process orders and deliver products.
- Provide customer support and respond to inquiries.
- Personalize your shopping experience and improve our services.
- Send you marketing communications (only with your consent).
- Detect, prevent, and address technical issues or fraudulent activities.
- Comply with legal obligations and regulatory requirements.
4. Disclosure of Personal Information
We will not sell or rent your personal information. However, we may share your information with:
- Service Providers: Payment processors, delivery companies, IT service providers—only to the extent necessary for them to perform services on our behalf.
- Legal Authorities: Where required by law, legal proceedings, or to protect our rights and property.
- Business Transfers: In case of a merger, acquisition, or business restructuring, your data may be transferred as part of the assets.
All third parties are contractually bound to comply with POPIA and our privacy standards.
5. Data Storage and Security
We take appropriate technical and organizational measures to secure your personal information, including:
- SSL encryption for data transmission.
- Secure servers and firewalls.
- Password protection and restricted access controls.
- Regular data protection audits and staff training.
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
6. Your Rights Under POPIA
Under POPIA, you have the right to:
- Access the personal information we hold about you.
- Correct or update your personal information.
- Object to the processing of your information for direct marketing.
- Request deletion or restriction of your personal data under certain conditions.
- Lodge a complaint with the Information Regulator.
To exercise any of your rights, please contact us using the details below.
7. Cookies and Tracking Technologies
We use cookies to enhance your browsing experience and analyze website traffic. You can control cookie preferences through your browser settings. By continuing to use our site, you consent to the use of cookies as described in this policy.
8. Marketing Communications
We may send you promotional emails or SMS messages about new collections, special offers, or updates—but only with your consent. You can opt out of marketing at any time by clicking “unsubscribe” in the email or contacting us directly.
9. Cross-Border Transfers
We do not knowingly transfer your personal information outside of South Africa unless it is necessary for our operations and adequate protections are in place in compliance with POPIA.
10. Children’s Privacy
Our website and services are intended for users 18 years and older. We do not knowingly collect personal information from children without verified parental consent.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, your personal information, or wish to exercise your rights, please contact us at:
TrendM Clothing
Website: www.trendm.co.za
Phone: 0872651897
By continuing to use our website, you acknowledge that you have read, understood, and agreed to this Privacy Policy.